“Work life balance.” “Great work culture.” These are catch phrases that companies are using as bait to attract top talent for their organizations. No matter the current fad phrase, there are some key things to keep in mind in order to attract and retain quality employees. People often seem to choose the wrong diction and tone especially in business. The words that we choose can inadvertently impact our work culture and how the employees (and eventually their customers) perceive the company.
Therefore, it is critical to understand how diction and tone impact your business and your ability to hire and retain the highest quality professionals. How we talk to our employees eventually appears in how we talk to our customers too. No one wants to be talked down to, nor do they want people talking to them in harsh tones. It is important to see how our words impact those around us...